Advertising – Good for Society or Bad?
By Faiz Ahmed The question was posed to me about whether advertising is a positive activity in relation to society or whether it is a negative one. There are two types of advertisements, informative advertisements and commercial advertisements. Informative advertisements are just that – informative. Informative advertisements are used to inform us about health issues, political issues, social issues, religious issues etc. Commercial advertisements on the other hand, are used to inform people about goods and products in the market. There is nothing wrong with that, however when advertisements start effecting the consumption patterns of people, wherein people become so attached to acquiring material possessions that the rest of the world suffers, then advertising in indeed a danger to society. Materialism, through advertising and marketing has created some of the most dangerous problems for the world as a whole. Materialism has created the problems of global warming and global poverty an...